Is about making the complex clear.
If the information taken (or given) about a company or project
is not clearly identified and organised, it can not be realised
into a properly functioning tool. Your website. This is
done before any spend is considered for design. Alternatively
it is undertaken if a website is considering a major overhaul.
This foundational document enables design teams and marketing
personnel to realise data creatively and effectively.
There are many skills brought together to make a website.
These must be co-ordinated. At best the individuals must
be understood and brought together as sum greater than their
parts. With out this the clear becomes complex.